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Mission 30

Not just merch - a movement.


Advocating for breast cancer awareness by 30...because 40 is too late.

25% of all merch profit goes back to early breast cancer awareness and advocacy.

In the News

Featured on CNY Central NBC3

Watch our latest interview highlighting our mission and impact in the community.

Your purchase supports women under 40 who are 40% more likely to die from breast cancer than women over 40.
Awareness is critical.

Book Amber Young, breast cancer survivor and founder of Mission 30, for your next speaking engagement.
Her message empowers, educates, and inspires audiences to fight for early detection and lasting impact.
Contact us today for pricing!
Amber@Mission30.org

"Breast cancer is the most common cancer diagnosed among women in the U.S."

"Black women have the lowest survival rate for every known stage of breast cancer, reflecting less access to high quality care, as well as a higher likelihood of triple negative disease."

American Cancer Society, Breast Cancer Facts and Figures 2024-2025

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How Our 25% Donation Works

Transparency and impact are at the heart of everything we do.

How Donations Are Calculated

Donations are calculated from net merch profits after operating costs, ensuring every dollar is used responsibly to maximize our impact.

Quarterly Distribution

Funds are distributed quarterly to trusted nonprofit partners that share our mission of early detection and equitable breast health awareness.

Our Trusted Partners

We work with carefully selected nonprofit organizations that align with our values and demonstrate measurable impact in breast health awareness and early detection.

Full Transparency

A list of partner organizations will be shared publicly each year on Mission30.org, so you can see exactly where your support is making a difference.

Every purchase you make contributes to saving lives through early detection and equitable access to breast health resources.